So, you have set up your foundation/association and are doing different activities to support your community, but you want more people to know and support what you are doing. How can you tell your story to others to get them to support or join your cause?
This is where visibility and communication become important the more people who know about the good work you do, the more support you will receive and the larger impact you can make, and the more people who can join your cause. In the case of an Alumni Association – visibility becomes important to grow your membership base.
Here are some ideas around how you can begin to tell your story:
A communications plan is a document that guides the external communications efforts of an organization. It will help you to strategically focus your communication and outreach efforts around a certain set of goals – usually the mission and objectives of an organization. It can help you promote your work in the public space.
Some of the Key Elements of a Communications Plan are:
a. Understand and be clear about what type of message/information you want to communicate as an association/foundation and why you are doing so.
b. Knowing who your target audience groups will be
Tip: One way to know and manage your audience group is to create a database where you can list the names and details of the individuals/organisations/institutions you want to target.
Your database at the minimum should include the following details:
Your message is a call to action. Now that you have identified each of your audience groups, what do you want them to do?
Messages are most effective when they include no more than three main points. Here are three components that should guide the creation of your message:
Note: Depending on your audience groups – your message could differ from one group to another, but it can keep the same three components.
d. Identify and Create Your Communication Materials
Looking at your audience create a list of every tool and platform you think you may need.
One of the ways to share the work that you are doing is through developing a website.
If you are interested in having a website; SIVIO Institute through the Philanthropy can host develop and host a website for you. For more detailsSocial Media Platforms
If you are not ready to consider a website, but still want to make use of a digital platform possibly consider having a social media platform to share information and tell your story. Platforms that you can consider include:
Newsletters are about keeping your stakeholders up to date with the latest developments in your association/foundation/organisation. They are sent on a predictable schedule to inform readers of what you have been doing, what you plan to do and also serve as a platform to help fundraise for the activities you want to undertake.
You can download sample newsletters from our resources section